Free samples are one of the most effective sales and marketing methods you can employ to increase sales and awareness. This is particularly true for all food and drinks as well as the health and beauty industry and customers are more likely purchase your product if know what they are getting. This is especially likely to happen if you're selling the name of a brand that is not that familiar with; it's possible to demonstrate first-hand how effective or appealing your product.

These are the top benefits of giving away samples.

Increase conversion likelihood

People will be more inclined to buy your product if you offer a sample. Let's say you have a new fragrance coming out and you give away free stuff in an issue of a magazine. Everyone who has tried a sample and enjoyed it is more likely to buy the full-size bottle. They'll also have gotten into the habit of using your perfume and will be making it their first choice of perfumes to purchase.

Improve Brand Awareness

This is especially relevant for brands with lower consumer awareness or may be up against the competition of well-known household brands. Imagine you're an upcoming or niche chocolate bar company and your product is being sold at a well-known grocery store or food shop.

There may be several popular brands that people usually buy when they want chocolate; therefore, they are likely to purchase the brand they like without considering your own. But, by offering a free sample that you're instantly putting your brand in front of customers, giving your product an edge over established and well-known brands, especially if they are awed by the taste of your chocolate bar.

Reach Your Target Audience

If you're launching a niche product for which you wish to gain a specific following You can offer free samples to reach your desired audience. Let's say you've got a new product for beauty that is targeted at young professionals. You can offer free samples at London Clothes Show and build a following among people who are most likely to be a part of your ideal customer.

Create C2C Marketing and Word-of-Mouth

If you can create a loyal and devoted customers, they'll assist in marketing your product to you. It's not a secret that one of the major reasons people buy a product is because of suggestions from family and friends. Your loyal customers are more likely to be the first to share, like, and even comment on your product via social media and spreading the word to all their contacts as well.

Build a Buzz

Free samples are a great way to get people interested in something. Samples can be a great method to create buzz about something unique and exciting. Imagine a brand new energy drink that has intriguing new ingredients.

This fact can be promoted with a sample-free campaign. You can use promotional staff to promote the product's distinctiveness and let people try it for themselves.

Promote Special Promotions and Offers

One of the best ways to raise awareness of the campaign or promotion is to offer samples. It is an opportunity to generate excitement, especially if you're celebrating the 20th anniversary of your business.

Increase website traffic and sign-ups

The distribution of samples can be a great method to increase website traffic or gather contact information from prospective customers. For instance, you can give away your sample in exchange for an email address or as a reward for signing up for a newsletter, liking a page, or for liking the page on social networks. The process of signing up to these services will significantly expand your base of customers and allow you to increase your sales with ongoing marketing.

Trust your brand

Trust is an essential factor in increasing sales. Consumers will be more likely to buy from brands they believe in. Trust can be difficult for new brands or established companies that introduce new products. It involves a variety of elements including engaging with social media as well as positive press coverage.

The free samples that are given out directly by staff members of promotional teams can be a great method to increase confidence in the brand or product. How better to demonstrate the quality of your product than to let people test it prior to giving you any money?

If you have a new product or an upcoming brand, getting the first surge of sales may be difficult. Although it may seem like a massive and intimidating expense to offer free samples, the return on investment could be substantial and is definitely one of the best ways to boost sales for perishable items like food, drink and beauty products.

Breeze People can help you increase sales by giving away promotional products and employees.